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Maximizing profit from revenue and cost functions

A company sells xx units of a product. Its revenue and cost (in dollars) are given by R(x)=60x−0.5x2R(x) = 60x - 0.5x^2 and C(x)=10x+1000C(x) = 10x + 1000, where x≥0x \geq 0.

Find the number of units xx that the company should produce and sell in order to maximize its profit P(x)=R(x)−C(x)P(x) = R(x) - C(x). What is the maximum profit?

Hint

First write the profit function P(x)=R(x)−C(x)P(x) = R(x) - C(x) as a single expression in xx. Then find the critical point by setting P′(x)=0P'(x) = 0, and confirm it gives a maximum using the second derivative test.

Step-by-step solution

The profit function is P(x)=R(x)−C(x)=(60x−0.5x2)−(10x+1000)=−0.5x2+50x−1000P(x) = R(x) - C(x) = (60x - 0.5x^2) - (10x + 1000) = -0.5x^2 + 50x - 1000. This is a function of the single variable xx, defined for x≥0x \geq 0, so we can proceed to optimize it directly using calculus.

Differentiate to get P′(x)=−x+50P'(x) = -x + 50. Setting P′(x)=0P'(x) = 0 gives x=50x = 50. Since P′′(x)=−1<0P''(x) = -1 < 0 for all xx, this critical point is a maximum. Evaluating, P(50)=−0.5(2500)+50(50)−1000=−1250+2500−1000=250P(50) = -0.5(2500) + 50(50) - 1000 = -1250 + 2500 - 1000 = 250.

Therefore producing and selling x=50x = 50 units gives the maximum profit, and this maximum profit is \250$.

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